Good news for those still investing in brick-and-mortar retail strategy: Turns out that coveted millennial audience may actually prefer an in-store experience when buying furniture. In a new report by HFN , the business publication points to their own Millennial Total Home survey as well as a report by marketing platform Smarter HQ which show a preference to in-store furniture shopping over digital purchasing. HFN 's survey found that the millennial demographic purchased 63 percent of their interior furnishings in-store, while Smarter HQ's report claimed 50 percent of millennials prefer to purchase in-store. Another interesting takeaway? That's not to say the demographic doesn't do ample browsing and research on the web before swiping credit cards, meaning that the most successful brands will likely be those who can present a unified experience across digital and brick-and-mortar.
New BrandSpark study shows how Canadian ethnic buyers shop
Why Do Americans Insist On Buying Cheap Crap Instead Of High Quality Merchandise? – Consumerist
Furniture Living Room. Case Pieces and Storage Cabinets. Rugs and Carpets. Wall Decorations.
4 Unique Characteristics Of Chinese Shopping Habits
Orient House is a Sydney retailer and wholesaler of unique vintage furniture, tribal artefacts, handcrafted decorative items, lighting, and textiles, offering an authentic and unmatched combination of items. We explore the world and bring back treasures you have never seen before. Everything we buy is original, handcrafted and created with skills long forgotten. The countries from which we source, Africa to South East Asia, and the Indian Subcontinent, all have fascinating cultural histories going back centuries and these histories are reflected in the everyday objects that were used around the house or in family or religious ritual.
Taking regular exercise and eating western food have become features of the middle-class lifestyle. The continued rise in demand for better quality shows that mainland middle-class consumers are attaching more importance to personal feeling and are more confident and assertive in spending. There is little obvious difference between the responses of those surveyed in different cities when it comes to confidence about future income and consumption.